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This is a section solely dedicated for consumer education.

These articles will keep you updated and will help you identify the authenticity of the piece of jewellery you purchase.

Jewellery cleaning tips will help you maintain your most admired and precious pieces safe and as new as ever.

In case you want any other information, your suggestions are welcome.

 

 

 

 
 
     
  • Gold
  • Silver
  • Platinum
  • Diamond
  • Pearl
 
Gold is a chemical element with the symbol Au and an atomic number of 79. The word has originated from the Latin word aurum, meaning, "Shining dawn". It has been a highly sought-after precious metal for coinage, jewelry, and other arts since the beginning of recorded history. The metal occurs as nuggets or grains in rocks, in veins and in alluvial deposits. Gold is dense, soft, shiny and the most malleable and ductile pure metal known. Pure gold has a bright yellow color and luster traditionally considered attractive, which it maintains without oxidizing in air or water. Gold standards have provided a basis for monetary policies. Modern industrial uses include dentistry and electronics, where gold has traditionally found use because of its good resistance to oxidative corrosion and excellent quality as a conductor of electricity.

 
 


Silver has long been valued as a precious metal, and it is used to make ornaments, jewelry, high-value tableware, utensils (hence the term silverware), and currency coins. Today, silver metal is also used in electrical contacts and conductors, in mirrors and in catalysis of chemical reactions. Its compounds are used in photographic film and dilute silver nitrate solutions and other silver compounds are used as disinfectants and micro biocides. While many medical antimicrobial uses of silver have been supplanted by antibiotics, further research into clinical potential continues.

 
 


Platinum is a chemical element with the chemical symbol Pt and an atomic number of 78. Its name is derived from the Spanish term platina del Pinto, which is literally translated into "little silver of the Pinto River." It is in Group 10 of the periodic table of elements.

A dense, malleable, ductile, precious, gray-white transition metal, platinum is resistant to corrosion and occurs in some nickel and copper ores along with some native deposits. Platinum is used in jewelry, laboratory equipment, electrical contacts and electrodes, platinum resistance thermometers, dentistry equipment, and catalytic converters. Platinum bullion has the ISO currency code of XPT. Platinum is a commodity with a value that fluctuates according to market forces.


 
 


In mineralogy, diamond is an allotrope of carbon, where the carbon atoms are arranged in a variation of the face-centered cubic crystal structure called a diamond lattice. Diamond is Greek in origin and is derived from the ancient Greek word - adámas meaning "unbreakable". Diamond is less stable than graphite, but the conversion rate from diamond to graphite is negligible at ambient conditions. Diamond is renowned as a material with superlative physical qualities, most of which originate from the strong covalent bonding between its atoms. In particular, diamond has the highest hardness and thermal conductivity of any bulk material. Those properties determine the major industrial application of diamond in cutting and polishing tools.

 
 


A pearl is a hard, generally spherical object produced within the soft tissue (specifically the mantle) of a living shelled mollusk. Just like the shell of a mollusk, a pearl is made up of calcium carbonate in minute crystalline form, which has been deposited in concentric layers. The ideal pearl is perfectly round and smooth, but many other shapes occur. The finest quality natural pearls have been highly valued as gemstones and objects of beauty for many centuries, and because of this, the word pearl has become a metaphor for something very rare, very fine, very admirable, and very valuable.

Valuable pearls occur in the wild, but they are very rare. Cultured or farmed pearls from pearl oysters make up the majority of those that are currently sold. Pearls from the sea are valued more highly than freshwater pearls. Pearls have been harvested and cultivated primarily for use in jewelry, but in the past, they were also stitched onto lavish clothing. Pearls have also been crushed and used in cosmetics, medicines, or in paint formulations.


 
 
 
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  Amethyst - February
   
 

'Amethyst' the purple colored transparent beautiful stone is the birthstone for people born in the month of February. It is also the Wedding anniversary gemstone for the 4th and 6th year of marriage. This stone though a birthstone for February and hence an Aquarian can also benefit Sagittarius as well as the Piscean, as they are the people always going through highs and low with there emotions.

The word Amethyst is derived from the Greek word "amethystos" which means "remedy against drun

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